Being the country’s festival capital and a fast-growing economic pillar, Iloilo becomes a potential commercial hub; with diverse activities for the local or foreign visitor to consider as a new destination.  Armed with highly-skilled manpower, an effective coastal and environmental management program and a new Iloilo airport, the province is undergoing a gradual urban facelift in which Plazuela de Iloilo becomes a defining link from the old Hispanic town to a progressive yet solicits cultural awareness.  To strengthen the diverse character of festivities in Iloilo the whole year round, the mixed use development project will employ a pool of fresh but relevant concepts from the usual Spanish to the Italian-European styles easing its way to the Iloilo landscape and blending in with the local fashion.